Worldpay
Worldpay Innovation Focus Campaign
Turning improvement into elevated experiences
As a global technology provider, Worldpay supports merchants, platforms and financial institutions worldwide. Its platform evolves continuously, with regular enhancements delivered across payments, payouts, fraud, developer tooling and merchant experience.
Innovation Focus brings the latest Autumn/Winter updates into view, curating recent improvements into a clear, focused release for a global audience. Anchored by a high-impact hero film and supported by a dedicated innovation hub, the campaign highlights how those enhancements translate into real improvements across everyday workflows and interfaces.
– Branding
– Campaigns
– Video Design
– Events
Helping audiences see what’s changed
Worldpay audiences feature a broad mix of customers, from small and medium businesses to global enterprises, as well as software platforms and marketplaces. Each segment cares about different parts of the business, but all expect clarity on what’s new and what’s improved.
The challenge was not a lack of innovation, but how to surface ongoing progress in a way that felt coherent and relevant. The campaign needed to bring multiple updates together without fragmenting the story or overwhelming the audience.
Organising improvements around outcomes
Rather than leading with individual features or release notes, the campaign focused on outcomes and experience. Improvements were grouped around what they enable, helping audiences understand progress in terms of real-world impact rather than technical detail.
This thinking shaped both the structure and pacing of the hero film, communicating a wide range of updates through a single, focused narrative and the approach for the supporting campaign.
A campaign designed to bring progress into focus
Innovation Focus presents the latest updates in a concise hero film that serves as a quick point of entry into what’s new. The film sets the tone for the campaign, distilling complexity into a format that’s quick to understand and easy to engage with.
A shorter social cut-down version extends reach across digital channels, while the Innovation Focus hub provides depth for those who want to explore further. Together, these elements create a system that balances immediacy with detail.
A repeatable rhythm
Innovation Focus helped Worldpay present ongoing innovation in a way that felt clear and purposeful. By framing improvement through a single narrative, the campaign made recent progress easier to understand and more relevant to different audiences.
The shorter-form video reached 9.7k impressions with a 6.5% engagement rate, showing the format worked for quick, low-friction updates.
The format establishes a consistent rhythm for future editions, giving Worldpay a way to maintain momentum, reinforce confidence, and keep customers informed as the functionality continues to grow and improve.
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