Nurture Group

THE CHALLENGE

Bringing the brands together, and covering all audience needs?

Text about the growing group and how they need to house all the companies – and audience activities under one roof. How do we enhance the established brands individual reputation, whilst empowering them as part of a group. From a brand point of view, how do we keep individuality, whilst consistency as part of a group. And develop a user experience that covers the vastly different needs of each brands audience. Keeping an eye on the future and developing a strategy that create cohesion etc

The Solution

Growing together, stronger as a group
The power of the helix?

A thorough workshop, content mapping and prototyping helped structure content and functionality to create an intuitive user experience. A new brand device – The helix graphic- was created to show both the groups individual strengths, as well as it’s power together as a group. The graphic focuses on connection and being part of a larger force, and creates a common element within each brand.

The Approach

A consistent yet flexible digital brand

The refinement and use of each brand’s colours, were balanced with the more dominant Nurture Group green, to help characterise the different brand / service sections of the site. Utilising a more conversational font for more emotive tones, with a function sans serif helped cover the various tones required within different sections. And stuff like that blah blah blah…design systems

The IMPact

A consistent yet flexible digital brand

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