Getting Creative With… Nick O’Connor

In this episode, we talk to Nick O’Connor, Global Marketing Director at Koddi, the commerce media platform connecting brands and retailers in smarter ways.

Nick shares his take on the power of creativity in B2B, from simplifying complex stories and “looking the part” to building

genuine, long-term partnerships. He also reflects on why understanding the business behind the brief matters just as much as great design.

Expect honest insight, practical lessons and a reminder that creativity isn’t just for consumer brands, it’s what makes B2B work.